Boost Your Productivity: How to Prioritize Like a Pro


By Zana Busby


Have you ever experienced the frustration of looking at your lengthy to-do list, feeling a sense of overwhelm and confusion?

Do you just start with random multitasking as you’re unsure of where to begin? Or maybe you simply procrastinate to get some temporary relief from the psychological discomfort.

Well, rest assured, you're not alone. Many people in today's fast-paced society encounter similar hurdles while managing their hectic routines.

As a psychologist, I understand the challenges that come with multitasking and feeling overwhelmed. Although some of us may appear to be better multitaskers than others, the human brain finds it difficult to perform multiple tasks simultaneously or switch quickly between tasks. Each time we switch tasks, there is a "switching cost" as our brains need to adjust to the new context. This cost can lead to inefficiencies and reduced productivity.

Picture this: you're standing at the crossroads of your to-do list, unsure of which path to take first. It's like standing in front of a buffet with countless options, leaving you mentally overwhelmed. This phenomenon is known as 'the Paradox of Choice' - when faced with numerous competing priorities, our minds tend to freeze, making it difficult to make decisions and take action. Basically, the difficulty lies in discerning which tasks to tackle first.

How can you break free from mental inertia and begin prioritizing tasks effectively?

Let me introduce you to some helpful tools and techniques that I utilize with my coaching clients enabling them to confidently address their top priorities.

The Binary Comparison technique

Our brains have an innate tendency to favour binary decisions—pitting two options against each other. Instead of attempting to analyse and rank multiple tasks simultaneously, break them down into pairs. Let’s say you’re a freelancer with a list of projects that need to be prioritized. Take two projects at a time and compare them, determining which one takes precedence over the other. By repeating this process, you will gradually narrow down your list and arrive at a clear order of priorities. You can use the Binary Comparison technique in different situations to eliminate the overwhelm caused by an abundance of choices.

The Eisenhower Matrix

This method involves evaluating each task based on two crucial questions: "How urgent is this?" and "How important is this?" Categorizing your tasks into four distinct quadrants—urgent and important, important but not urgent, urgent but not important, and neither urgent nor important—provides a visual representation of your priorities. Tasks falling into the urgent and important quadrant demand immediate attention, while those that are important but not urgent require careful planning and scheduling. The tasks categorized as urgent but not important may benefit from delegation or elimination, freeing up your time for more impactful endeavours. Finally, the tasks that are neither urgent nor important can be safely postponed or removed from your list altogether.

Nurture your wellbeing

A beneficial habit to cultivate is to practice self-care and self-reflection if you want to be productive. Prioritize self-care activities such as exercise, relaxation, and spending time with loved ones. Additionally, reflect on the lessons you can take from challenging situations and use them to make informed decisions in the future. And remember, no man is an island. Don't hesitate to reach out to a trusted friend, family member, or professional if you need support. Sometimes talking to someone can provide new perspectives and help you navigate through difficult times.

Start with the end in mind

This is a simple but powerful strategy for prioritization. Close your eyes for a moment and envision your ultimate goal. What does success look like to you? Now, work backward from that vision and identify the critical steps that will lead you there. By keeping your end goal (make it SMART though) at the forefront of your mind, you can align your priorities with your overarching vision and make strategic decisions that bring you closer to your dreams.


Remember, the ability to prioritize effectively is not a fixed trait but a skill that can be honed and refined. When clients embark on their coaching journey with me, whether it's through mindset shifts, behaviour modifications, or skill-building exercises, together we delve into alternative and highly effective approaches that foster increased productivity.

Wishing you a day filled with purpose and productivity!