As a qualified psychologist having spent over two decades studying and practising psychology, I specialise in mental health & wellbeing, coaching, and consumer behaviour.

My academic background includes MSc in Business Psychology, BSc in Psychology, PGDip in Cognitive Behavioural Therapy, and Diploma in Clinical Hypnotherapy. I follow the latest research in positive psychology, neuroscience, business and consumer psychology to keep up to date with the best practices in these fields.

The clients I work with are corporate and individuals. They come from different industries and cultural backgrounds. And as a linguistically diverse psychologist (I speak fluent English, Macedonian, Serbo-Croatian and intermediate Bulgarian) I utilise my multilingual skills to build even deeper rapport with my clients.

I truly enjoy helping people lead healthier and happier lives. My passion is guided by my personal values of integrity, empathy, trustworthiness, and commitment to my clients.

The same passion has also led me to become the author of a self-empowerment book “Life Equilibrium”. First published in North Macedonia, the book will soon be available in the bookstores in the UK and online.

Further on the spectrum of my work, I provide valuable insights on topics such as consumer behaviour where I focus on the role emotions, cognitions, mood, and gender differences play in consumer buying decisions.

As an international keynote speaker, at conferences and events, I deliver fascinating psychological keynotes that bring real, practical value to different audiences.

I have been featured in the media, including BBC Radio, newspapers and magazines, and as a guest psychologist on TV, talking about the most pressing psychological, emotional, and consumer issues.

I believe in authentic client relationships built on trust and respect. Hence, what I promise is what I deliver.

I look forward to helping you create amazing outcomes in your personal and professional life.

Zana Busby

Psychologist | Coach | Speaker | Author

My Approach

…Is an integrative approach to wellness

I take 360-degree approach to mental health & wellbeing - from looking into your lifestyle, personality, diet, exercise, to your social connections, intimate relationships, work life, and more.

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And I believe that everyone should have access to psychological help …

Because taking care of your mind is just as important as taking care of your body. So, whether you face mental health challenges, want to improve your relationships, or you need a career coaching, I’m here to help you. BEST OF ALL, YOU CAN REACH OUT FOR MY HELP FROM JUST ABOUT ANYWHERE IN THE WORLD!

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I don’t have a magic wand for a quick fix….

I rely on evidence-based solutions to help protect your mental health from chronic stress, anxiety and depression, improve relationships, advance your career, and reconnect with your overall wellbeing.

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My Sessions

Affordable | Effective | Just a click away

Living a quality life is about being mentally and physically healthy and generally feeling satisfied with your daily life.


Cognitive Behavioural Therapy (CBT) is an effective, brief psychological intervention used to treat common mental health conditions, such as anxiety and depression. Although I use CBT as primary therapeutic modality, I integrate elements from different psychological approaches, including interpersonal and humanistic therapy, according to client specific needs.


The coaching services I offer, are designed to help and support clients as they navigate personal or professional challenges. Based on psychology and neuroscience my coaching framework aims to bring about fast and positive outcomes, bridging the gap from where you are to where you want to be in your life.

Book your sessions online to get the help and support you deserve.